Many people call the Explore section simply “The Top of Instagram”. The publication will be seen not just by random people, but by those whom Instagram algorithms view as the most interested in your content. You increase your reach of the target audience for free There is a shop category for shopping lovers.ġ. Here you can see not only posts but also Stories and IGTV videos. Consequently, Instagram Explore Page looks different for each user. Currently, each user sees only the content that is interesting for them. We are going to tell you why everyone dreams to see their post there and what you can do to get on it.Įxplore Page is a page where you look for new content. It is visited by more than 200 million people every day. All these activities cost money, and the price of a single follower is constantly rising.Īnd what if you could reach new target audiences for free? Such an option is given in the Instagram Explore Page. They attract followers by buying posts from influencers, setting up targeted advertising, running giveaways, and challenges. As Instagram stated, the accounts a user follows and the posts they engage with influence their search results.Brands and bloggers want to expand their audience. Ultimately, as you widen your reach, you show up in more searches. How does this help to improve your presence in Instagram search? These types of posts draw more engagement and lead to an increase in followers. ![]() When they posted their traditional call-to-action posts, Nike received an average of 993 shares a post while Adidas got an average of 122 shares each. When you build such a reputation, your posts about products will have more impact than if you’ve always been salesy.įor instance, in a study, 60% of Nike’s Facebook posts for a year featured lifestyle content while only 32% of Adidas’s posts did the same. This way, your followers will understand the benefits of your products.įurthermore, these posts will attract higher engagement. Rather than just promote your product, you can feature it in a real-life setting. The best way to build engagement and increase reach is to show the human side of your business. While Instagram users want to interact with businesses, that’s no excuse to make every post about your products. Here, there are keywords like cakes, desserts, and butter-cream which are all related to the main keyword “bakery.” 2. Here’s an example of a search for “bakery:” Whatever keyword prospects are most likely to search for when they need your product, it has to be in your Instagram name and As a result, you have a higher chance of ranking for that keyword. This could be your niche, product, or even name. ![]() You can start with a single keyword that defines what you do. How do you optimize your Instagram profile to appear in more searches? ![]() The first place to start improving your Instagram search rank is on your profile. These factors include the accounts you follow, the accounts you engage with, what’s popular among your followers, photos and videos you like on Instagram, and other factors.Įven though Instagram hasn’t revealed all the factors that determine search results (just like Google search), there are steps you can take that will improve your chances of showing up for your preferred keywords. When a user puts a search term into the search bar, Instagram considers many factors to deliver relevant results to the user. In addition to that, Instagram search helps to find places related to your search term.
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